VICENZAORO
Analyzing data on Vicenza's gold export in the first nine months of 2024 reveals clear indications of where to invest in gold marketing.
Markets to Consider for Marketing Investments:
Turkey:
- Export growth of 104.1%.
- Already a major market with €175 million in exports.
- Strong growth indicates significant potential for further investment.
Netherlands:
- Impressive growth of 386.2%.
- While not among the top five markets, the enormous increase suggests it's an emerging market worth exploring.
Panama:
- Growth of 49.5%.
- Could represent an interesting opportunity to expand Vicenza's gold presence.
Poland:
- Growth of 30.3%.
- Another expanding market where investment could yield good results.
Malaysia:
- Growth of 26.7%.
- This market shows good growth potential and could be an excellent opportunity for future investment.
Markets to Monitor or Reconsider:
United Arab Emirates:
- While a major market (€243 million), recent growth data is unavailable. It's important to assess whether the market is saturated or if there are differentiation opportunities.
South Africa and Romania:
- Both markets show significant export contributions, but specific growth data is lacking. They may require further analysis to understand local dynamics.
Contracting Markets:
- Hong Kong, Switzerland, and the United States:
- These markets show a contraction in exports. It's advisable to review marketing strategies in these areas and assess whether repositioning opportunities exist or if resources should be focused elsewhere.
Conclusions:
Based on the data, the markets showing the strongest growth and therefore the most interesting potential for gold marketing investments are Turkey, the Netherlands, Panama, Poland, and Malaysia. Targeted strategies should be adopted for these markets, constantly monitoring market dynamics to adapt marketing strategies to emerging trends.
